Personal Branding & Digital Marketing Sessions
All Business Sessions are conducted via Phone
View Detailed Descriptions For Each Session Below
Starter Sessions : Initial Spark & Pick My Brain
30 Minute initial spark and synergy session for us to connect and see if we are a good fit to work together on creative work that matters and is fun! During this session I will listen to your goals, vision, dreams, and get familiar with your business mission. Bring a list of questions or challenges, and let’s review them together. If you are happy with my recommendations we can continue to work together and schedule more sessions. Otherwise, I will point you to other resources that would be helpful, or refer you to someone else who could cater to your specific needs.
You have a list of answers to tackle, you’re serious, and the clock is ticking! During this meeting I will answer your specific questions and work through your challenges related to personal branding or digital marketing. Let’s knock out as much as we can, and find ways to address what is holding you back and preventing you from creating an awesome, sustainable, and profitable business.
FORM : In these sessions we will cover business fundamentals and ensure that you have a solid foundation.
During our personal branding first session we will cover your business mission, vision, and how you intend to stand out from the crowd. We will focus on your strengths and talents. We will brainstorm and identify your target audience, as well as the best medium to reach them. We will also cover fun stuff like colors, fonts, voice, tone, consistency, and your overall online image.
You already have a website, but it’s not working for you, this session is for you! We will be taking inventory of your existing digital assets and cover how we can optimize or maximize them to better. We will come up with an action plan on what to keep, what to toss out, and what needs to be updated. We will also cover any challenges you are having and what it would mean for you to have the ideal site. After our session you will receive an action plan that we can either implement together, or that you can do it yourself, or hire someone else to execute, no hurt feelings.
Do you have a WordPress website, and are currently feeling lost and confused? I can help you with a wide range of WordPress related questions. From themes, to e-commerce, plug-ins, and more, during our session together we will address your concerns and create a better solution. If you need troubleshooting or ongoing maintenance, I can help you solve your issue, or point you to the right resource for you. WordPress is amazing and flexible, but with the unlimited options also comes the possibility of things breaking or going wrong. Let’s take a step back, breathe, and schedule a session.
Let’s join creative forces and create a stellar social presence that represents your personal brand online and highlights your remarkable work! We will plan out different ways to position yourself on the social channels that will help expand your business. We will come up with visuals that present you as a reliable, credible, and trustworthy source to do business with online or off.
Starting a website is so exciting! But if you are not tech savvy or feel that technology is a barrier to your creative endeavors, stress no more. During our first session we will cover your website plan, get organized, and cover the different approaches to approach your content. We will go over things like hosting, WordPress, themes, and the pros and cons of hiring someone or doing it yourself. We keep it flexible, and it’s all up to you on how to move forward. No overwhelm, no pressure.
FOCUS : In these sessions we will focus on business development, expansion, and profitability.
The money is in the list, you hear this over and over, but you still don’t have an email marketing strategy? Let’s talk! If you are planning to experience exponential growth in your business, (which I really hope you are) building relationships through email marketing is a fundamental tool to achieving your long-term business goals. I can help you select the best auto-responder for your business, design your template, help you with your first campaign, and update you on best practices. Whether you are selling products or services, keeping yourself top-of-mind will always benefit your bottom line, in a good way.
Do you want you or your business to be featured on ABC, NBC, CBS, The Huffington Post, and more popular online media outlets? During this initial session we will come up with a compelling story-line that will captivate the attention of your desired audience. Media coverage helps you gain visibility, credibility, authority, and further enhance your online brand. A great option when you want to announce a book launch, new podcast, website, or other newsworthy event.
These two go hand in hand, but sometimes they can be overwhelming. During our time together we will cover your specific questions about blogging. I will recommend resources and tools to help you automate as much of it as possible, and help you stay sane and running your business. I can help you with social media posts graphic design, blog graphics, infographics, and more. We will also discuss ways to make your blog and social media more visually appealing, consistent, and how that can improve your overall engagement. Since the range of these two topics is virtually endless, and changing every single day, the time allotted for this session is 2 hours.
As a creative person, sometimes you feel overwhelmed and simply need someone to listen. Your business is going great, you are really busy, but you’re feeling trapped and stressed with the demands of your business, the real world, and your personal life. Wait, what personal life?! Sometimes you just need someone to listen to your frustrations, challenges, and disappointments. I will listen without judgement or criticism. At the end, you can even decide if you are open to my insight / feedback on the situation. Alternatively, if you just need to vent, let it out, and get back to business, its ok. All up to you.
FLOW : In these sessions we will go in depth on your strategies, streams of income, product creation, & stability.
So you’re planning to start a blog, but you don’t have a clue what to write about? During this session we will cover your business goals, who your target audience is, what their biggest questions are, and how you can leverage your expertise to make your brand the go-to expert in your field. I will help you brainstorm topics to write about, blog categories, as well as effective and catchy blog titles that will entice and capture your reader’s attention. After our initial session you will have one-months’ worth of blog post topics, with titles and outlines. Alternatively, we can agree on moving forward with a more in depth 3, or 6-month strategy, taking the guess-work for you about what to write next!
You know you need to post new content every day to stay current, but are you always running out of ideas? Let’s partner up and come up with a social media strategy that helps you create more engagement and traffic back to your website. During our conversation we will come up with topic ideas, related subjects, and I can also make recommendations on how to get more likes, follows, and views with attractive social media visuals. I will recommend free tools to create your own graphics, and we will also discuss if you are on the social media channels where your audience is. After our initial session you will have 2 weeks’ worth of social media posts to schedule, and familiarize yourself with tools that help you find share-worthy content every day. There is also a 1,2, or 3-month social media strategy option available.
You are itching to create a course, and you have all of these ideas, but can’t seem to conjure up the courage to actually put it together and put it online? I can help you with product creation woes, and assist you in getting organized, outlining your course, and coming up with creative ways to keep your audience engaged. I can help with designing your power point, course graphics, course give-away, course page, and other techie stuff that may get in the way of you sharing your expertise with the world. We will cover the different platforms that are available to publish your course and start building that passive stream of income you have been wanting to create.