It is our human nature to want more. We got a new house, we are already planning to get a bigger one. That expensive car we always wanted is in our drive way, and now we want a new boat or jet. Why do we do this? We sabotage ourselves and our success by always wanting more. It could be our ego, or our tendency to always reach, but in doing so we diminish the value of what we already have. We can become so obsessed with possessions and be so materialistic that we make it impossible to be happy with what we have and simply enjoy life. While having ambition and being driven is a positive thing, too much reaching and asking for more can make life a consistent struggle for that next best thing that always comes and never satisfies.